Hi, I'm Sam.

I’m a UX designer with a deep-rooted passion for understanding people and solving meaningful problems. My path began in psychology, where I developed a fascination with human behavior and a commitment to helping others. That drive carried me through a Master’s in Social Work, where I concentrated in Management and discovered the world of social innovation—where impact, iteration, and design thinking converge.


It was in courses like Social Entrepreneurship and Creativity and Design for Entrepreneurship that I found my calling. We used design thinking to tackle real-world challenges—conducting need-finding, brainstorming bold ideas, and prototyping fast and often. I was hooked. The process of uncovering people’s real needs and co-creating with them to find effective, empathetic solutions lit something in me that still drives my work today.


Now, I use UX design and research methodologies to craft thoughtful experiences, services, and products that genuinely improve people’s lives. I believe in listening deeply, iterating often, and designing with—not just for—users. I’m inspired by the moments of joy, ease, and connection that design can create.


Designing with impact, empathy, and intention isn’t just what I do—it’s what I love.

I’m a UX designer with a deep-rooted passion for understanding people and solving meaningful problems. My path began in psychology, where I developed a fascination with human behavior and a commitment to helping others. That drive carried me through a Master’s in Social Work, where I concentrated in Management and discovered the world of social innovation—where impact, iteration, and design thinking converge.


It was in courses like Social Entrepreneurship and Creativity and Design for Entrepreneurship that I found my calling. We used design thinking to tackle real-world challenges—conducting need-finding, brainstorming bold ideas, and prototyping fast and often. I was hooked.

Now, I use UX design and research methodologies to craft thoughtful experiences, services, and products that genuinely improve people’s lives. I believe in listening deeply, iterating often, and designing with—not just for—users. I’m inspired by the moments of joy, ease, and connection that design can create.


Designing with impact, empathy, and intention isn’t just what I do—it’s what I love.

Copyright Samantha Brown 2025

Copyright Samantha Brown 2025

Copyright Samantha Brown 2025